30 BEST things to do in Asakusa - 2025 edition
Asakusa, where traditional Japan meets modern Tokyo, offers visitors a unique blend of historical sites and contemporary attractions. From the iconic Sensoji Temple to trendy cafes and creative spaces, this historic district continues to evolve while preserving its authentic charm.
In this guide, we will first explore 17 must-do activities that define the essential Asakusa experience. Following that, we highlight 13 trending spots and activities that make 2025 an exciting year to explore.
These recommendations are carefully curated by our native Japanese tour guide, Yoko from Smile Vista. She has lived in Tokyo for 27 years and now she resides in the Asakusa area! Her expert insights will guide you to the very best that this fascinating neighborhood has to offer.
17 Must-do things in Asakusa
When visiting Asakusa, the heart of traditional Tokyo, there are certain experiences you simply must not miss. This historic district offers a perfect blend of ancient temples, traditional shopping streets, and cultural activities. Below, we'll explore 17 activities that enrich your Asakusa visit.
1.Visit the historical Sensoji Temple
Sensoji Temple, Tokyo's oldest and most significant Buddhist temple, has stood as a magnificent symbol of Japanese spirituality and architecture since 645 AD.
For the best experience, visit early morning (around 6:00 AM) or evening (after 4:00 PM) to avoid crowds.
The iconic structure features a massive red lantern at the Kaminarimon Gate.
※Be mindful of the temple's sacred nature and watch out for tourist trap shops around the temple. Recently, a case emerged where a Korean tourist was overcharged for drinks they never ordered at an izakaya, with police intervention revealing fraudulent billing. To avoid such scams, always check receipts, avoid street solicitors, and be cautious of restaurants advertising overly cheap prices.
As you pass through Kaminarimon Gate, you'll find yourself on Nakamise-dori, Japan's oldest shopping street, lined with souvenir shops and traditional Japanese confectionery stores. This vibrant street extends from the gate all the way to the temple's main hall.
Other iconic features include a five-story pagoda and the main hall, where visitors can observe traditional Buddhist rituals.
Try drawing the o-mikuji (おみくじ), a paper that reveals your luck for the year. If you get a good draw, keep it with you. If you get a bad draw, tie it to the designated pole to ward off bad luck.
When you reach the main temple, prepare a 5 yen coin. ”Five-yen (5円)” is pronounced the same as “connection” or “good fortune” (ご縁) in Japanese, and it is believed to bring better luck.
2.Stroll through the bustling Nakamise Shopping Street
This historic 250-meter shopping street, stretching from the Kaminarimon Gate to Sensoji Temple, features nearly 90 traditional shops selling authentic Japanese souvenirs and local delicacies.
Unlike Shin Nakamise's modern covered arcade, this open-air street still has its Edo-period atmosphere and traditional touch.
Famous for traditional snacks like ningyo-yaki (red bean-filled doll-shaped cakes), age-manju (fried sweet buns). Many shops have been family-run for generations.
Visit early morning (around 9:00 AM) or late afternoon to avoid peak tourist hours.
Not only the food, but you can also purchase a sensu and traditional Japanese art postcards in Nakamise-dori.
3.Savor delicious Street Food in Asakusa
Discover Asakusa's diverse food scene, especially around Sensoji Temple.
Must-try items include ningyo-yaki (red bean-filled doll-shaped cakes), age-manju (fried sweet buns), and fresh senbei (rice crackers).
For meals, try local specialties like tendon (tempura over rice) at established restaurants or sample okonomi-yaki, a Tokyo-style savory pancake.
Many shops have operated for generations, ensuring authentic flavors and traditional preparation methods.
4.Shop and explore at Shin Nakamise Shopping Street
Shin Nakamise Shopping Street offers a modern shopping experience with its covered arcade style. Unlike traditional Nakamise, this street features a mix of contemporary and traditional shops, from fashion boutiques to craft stores.
The covered structure makes it ideal for shopping in any weather, and many shops offer tax-free shopping for tourists.
On one corner of the street, you'll find Don Quijote Asakusa, a 24-hour discount store, making it an ideal spot for souvenir shopping.
The street is particularly vibrant in the evening when modern lighting creates an attractive atmosphere.
It also offers a wide range of street food that is popular among locals along and around the street. You may want to try the sweet potato yokan soft cream at Funawa, the traditional Japanese sweet shop. The texture is rich and creamy, with the natural flavor of sweet potato.
5.Visit the less crowded Asakusa Shrine
Located near Sensoji Temple, Asakusa Shrine (Sanja-sama in Japanese) offers a more serene experience of Japanese Shinto spirituality. Built in 1649, this shrine receives significantly fewer tourists than Sensoji Temple, allowing visitors to enjoy a peaceful atmosphere.
Do you need more tranquility on your trip? We can provide personalized tours with English-speaking guides to help you avoid the crowds. Contact us to create your own itinerary!
The shrine's beautiful traditional architecture features a copper roof and intricate wooden carvings, offering a tranquil contrast to the bustling atmosphere of Sensoji Temple.
The shrine is particularly stunning during cherry blossom season and hosts the famous Sanja Matsuri festival in May.
6.Visit the Asakusa Tourist Culture Information Center
The Asakusa Culture Tourist Information Center, designed by renowned architect Kengo Kuma (隈研吾), is an essential first stop for visitors. The center provides free walking tour maps, currency exchange services, and digital touch-screen panels with detailed information about local attractions in multiple languages.
This modern eight-story building offers free Wi-Fi, multilingual staff, and a spectacular 8th-floor observation deck providing views of Sensoji Temple and the Tokyo Skytree.
7.Experience watching the authentic Sumo up close
You can watch sumo either through a tour or at a tournament that is held 3 times a year.
SmileVista, for example, offers a unique sumo experience where you can observe authentic morning practice up close. This 2-hour program (8 AM- 10 AM) lets you watch sumo wrestlers train at a sumo stable in Matsudo City (松戸市). Observe their technique practice and sparring matches, followed by a photo opportunity with the wrestlers.
If you are interested, the experience accommodates 2-5 people (age 11+), with English interpretation available!
Reservations are required 3 days in advance, available during December-February, April-June, and August-October. We look forward to having you join us!
For those interested in watching official tournaments, professional sumo matches are held at Ryogoku Kokugikan (両国国技館) during January, May, and September tournaments.
We also offer a tournament tour if you are interested! Learn more about it.
8.Visit the sacred Honryuin Matsuchiyama Shoden
Honryuin Matsuchihyama Shoden (待乳山聖天), this hidden gem among Asakusa's religious sites, offers a unique perspective on Japanese Buddhism. Sitting atop a small hill, this temple dedicated to the Buddhist god of prosperity features distinctive architecture and a peaceful atmosphere.
少し風が強い中 浅草へ
— ポトフ (@pf_y01wu) February 8, 2025
隅田川沿いぶらぶらしながら
待乳山 本龍院（待乳山聖天）へお参り
大根をお供えするのも珍しいけど
静かだし本堂にもあがれたし良かった😄
それにしても川沿い散歩もいいね
のんびり誰かと歩きたい pic.twitter.com/nmqCvlBBC4
You will see many symbols with a purse (traditional drawstring bag) and Japanese white radish. A purse symbolizes money and a prosperous business and the Japanese white radish symbolizes blessings for better health, fulfillment of a favorable relationship, and long-lasting marriages.
You may see people offering and purchasing Japanese white radish in this temple!
It’s a great place to have a more unique and serene temple experience away from the main tourist crowds.
9.Take in the scenic view of the Sumida River
The Sumida River offers a picturesque escape from Asakusa's busy streets, featuring well-maintained walking paths and parks with excellent views of both the river and Tokyo Skytree.
In spring, the riverbanks transform into a popular cherry blossom viewing spot with around 300 trees. The area hosts various activities throughout the year, including weekend markets, outdoor concerts, and seasonal festivals. The riverside paths are also popular for jogging and cycling.
10.Explore the chefs' treasure at Kappabashi Kitchen Town
Kappabashi Kitchen Town, Tokyo's Kitchen Street, is a unique shopping district with over 170 shops selling professional kitchen supplies.
Find everything from high-quality Japanese knives and traditional ceramics to the famous plastic food samples. Operating hours vary by store, but most are open from 9 AM to 5 PM and closed on Sundays. Visit weekday mornings for the best shopping experience, and note that some smaller shops may only accept cash.
11.Ride in a traditional Rickshaw Ride
Experience Asakusa through a traditional rickshaw (jinrikisha, 人力車) ride, pulled by knowledgeable guides in traditional costume. Tours range from 10-minute rides around main attractions to comprehensive 45-minute explorations of the district.
Guides provide informative commentary about local history and culture. Prices start at ¥3,000 for about 10-minute rides, the cheapest, with options for longer tours and photography services.
12.Rent a Kimono to explore Asakusa
Transform your Asakusa experience by wearing traditional Japanese attire through kimono rental services.
Rental packages typically include a kimono, accessories, dressing assistance, and hair styling, ranging from ¥5,000-8,000. Many shops offer kimono rental hours from 9:00 AM to 6:00 PM, giving ample time to explore Asakusa's attractions in traditional style. Make advanced reservations during peak tourist seasons or festivals through phone or message.
13.Discover the charm of Asakusa Geisha District
Experience traditional Japanese entertainment in Asakusa's historic geisha district. While less prominent than Kyoto's geisha quarters, Asakusa maintains its unique geisha tradition.
As individual reservations can be challenging, Smile Vista's experienced guides can help arrange your geisha experience through our trusted local network as part of our private Tokyo tour service.
14.Enjoy the time on the Yakatabune Boat
Experience Tokyo from the water aboard a traditional Japanese houseboat, decorated with lanterns and featuring tatami-mat rooms.
These 2-3 hour cruises include traditional Japanese cuisine while offering views of landmarks like Tokyo Skytree and Rainbow Bridge.
Most memorable in the evening when the city lights create a magical atmosphere. Advanced booking is essential, particularly during peak seasons.
15.Relax with a Sumida River Cruise
The Sumida River Cruise offers a casual sightseeing experience connecting Asakusa with other waterfront destinations.
Unlike yakatabune, these modern boats focus on sightseeing rather than dining, featuring large windows and open-deck areas. Tickets cost around ¥1,000-2,000 for 40-70 minute cruises, with regular departures throughout the day. The service includes entertaining commentary about Tokyo's waterfront development.
16.Experience becoming a Samurai
Learn about samurai culture through hands-on experience in Asakusa!
The experience includes trying on authentic samurai armor, learning basic sword techniques, and understanding the samurai code of conduct (Bushido, 武士道).
Sessions include a historical overview, demonstrations, and hands-on practice with wooden training swords. Most of the time, it’s available in English and suitable for all ages, with photo opportunities in full samurai attire.
For an authentic experience, we recommend Smile Vista's private samurai class, taught by a 25-year expert who trained the "Kill Bill" movie choreographer. 1.5-hour sessions are available twice daily.
[Book your samurai experience with Smile Vista →]
17.Visit Japan's oldest amusement park, Hanayashiki
Operating since 1853, Hanayashiki (花屋敷) evolved from a flower park into Japan's oldest amusement park.
Despite its compact size, it features over 20 rides, including Japan's oldest steel roller coaster.
The park combines retro charm with modern entertainment, offering traditional performances and seasonal events. Open 10 AM to 6 PM with admission fees of ¥1,200 and ¥1,000 plus ride fees. Evening visits are particularly atmospheric with traditional lanterns and neon lights.
13 Trend Things to Do in Asakusa - 2025 edition
Beyond its traditional attractions, Asakusa embraces modern trends and contemporary experiences. These trending spots showcase how this historic neighborhood continues to reinvent itself, perfect for visitors who have already explored the main tourist attractions or want to experience Asakusa's modern side.
18.Walk around the Tokyo Rakutenchi Asakusa Building
This newly renovated commercial complex blends contemporary design with traditional architecture.
The building features modern shops and restaurants while respecting Asakusa's historical character.
The first floor features UNIQLO Asakusa, a large 600-square-meter store that opened in spring 2021. It offers men's, women's, kids', and baby clothing across two floors (first and second). Located in the heart of Asakusa's historic downtown culture, it serves as a new destination spot not only for locals but also for domestic and international tourists.
19.Take Onsen to rest in Asakusa
Rejuvenate at Asakusa's modern onsen facilities, particularly the Matsuri Yu, located on the 7th floor of Asakusa ROX.
This contemporary bathhouse combines traditional Japanese bathing culture with modern amenities. Features include various bath types, saunas, relaxation lounges with charging stations, and massage services. The facility is international-visitor friendly with English instructions and a tattoo-friendly policy. Operating hours extend until 11 PM on Sunday, and 9 AM the next morning on other days.
20.Enjoy shopping at Asakusa ROX
Asakusa ROX is a modern multi-building shopping complex offering contemporary retail therapy.
The facility includes fashion, electronics, and home goods across ROX 1, 2, and 3 buildings.
It features well-known Japanese brands alongside unique local shops, plus various dining options. The connected buildings with covered walkways make all-weather shopping comfortable, while the upper floors offer excellent Tokyo Skytree views.
21.Discover marine wonders at the Sumida Aquarium
Located in Tokyo Skytree Town, this modern aquarium focuses on Tokyo Bay's ecosystem.
Highlights include a large penguin pool and artistic jellyfish displays that are popular on social media. The facility offers special night-time viewing sessions with dramatic illumination. Easily accessible from traditional Asakusa, the aquarium connects to various other attractions within Skytree Town.
22.Eat and drink at Tokyo's downtown, Hoppy Street
Experience modern Japanese drinking culture on this atmospheric alley named after the popular low-alcohol beverage, Hoppy.
Traditional izakayas here have adapted to contemporary tastes by introducing English menus. However, many places accept cash only, so be sure to bring enough when you visit.
The signature Hoppy drink, developed in 1948, is now enjoyed as a trendy retro beverage mixed with shochu (distilled liquor). The street comes alive in the evening with reasonable prices and modern takes on traditional bar food.
23.Meet adorable Shiba Inu at Asakusa Mameshiba cafe
This modern animal cafe features Japan's beloved Shiba Inu breed in a clean, comfortable environment.
The space includes separate areas for dog interaction and refreshments, with various packages available, including photography sessions. English-speaking staff provide information about each dog's personality, while strict rules ensure both animal welfare and guest safety.
Here is the information about the Mameshiba cafe.
24.Watch Tokyo Skytree at the best spot, Asakusa Hare terrace
This modern observation deck and cafe space offers clear views of Tokyo Skytree and Asakusa's skyline. It features stylish seating areas and perfect photo opportunities, especially during sunset and evening illumination. The facility includes a cafe serving fusion refreshments and hosts seasonal events. It is easily accessible from the main tourist attractions and designed with post-worthy views in mind.
25.Explore the Asakusa Underground Shopping Street
This renovated underground mall connects major stations and attractions, offering indoor shopping available year-round.
Asakusa Underground Shopping Street, Tokyo's oldest underground mall, is a hidden gem with a retro atmosphere. Accessible from both Ginza and Tobu lines, it features long-established eateries like "Fukuchan" alongside newer additions such as standing bar "Ninja-bar." This unique space blends nostalgic charm with modern offerings, creating a distinctive environment where tourists and locals mingle.
26.Challenge yourself at Real Escape Room
Experience puzzle-solving adventures themed around Japanese culture and history. This English-friendly escape room combines state-of-the-art technology with traditional Japanese elements.
It incorporates Asakusa's history and sightseeing. Advance booking is recommended for English-language sessions.
27.Enjoy the retro strip in Asakusa Rock Za
This historic theater presents a unique post-war entertainment culture with modern updates.
The shows combine burlesque, comedy, and traditional Japanese performing arts. Proper ID is required for entry (18+ only). Despite being in Japanese, the visual nature of stripping performances makes them accessible to international visitors.It is located in Asakusa's entertainment district, making it easy to combine with other evening activities.
28.Enjoy the cabaret at night time, Asakusa Kaguwa
Modern interpretation of traditional Japanese performance art, blending kabuki, contemporary dance, and innovative technology.
60-minute shows feature storytelling dancing with stunning costumes. It’s designed for international audiences with non-verbal language.
Various packages available, including dinner shows featuring modern Japanese cuisine.
If you are not sure of some information, we are happy to check and share the details!
29.Enjoy Asakusa Sightseeing in a Fun Go-Kart Ride
Experience the thrilling go-kart experience on public streets in Asakusa!
All you need are a few documents, including an international driving permit, and a simple briefing ー you can be a beginner to enjoy the adventure!
Capture unforgettable memories in photos and videos along the drive. Perfect for travelers seeking a unique adventure beyond ordinary sightseeing.
JAPANKART is the perfect choice for the ride. You can cruise not only in Asakusa but also in Akihabara and Shibuya. It also offers the same experience in Osaka!
Simply register from the official website, dress up in a fun costume, and turn heads as you hit the street!
30.Experience authentic Matcha at Kaminariissa
Contemporary tea house offering traditional matcha experiences in a modern setting.
An English-speaking staff guide will fully explain the matcha history and preparation techniques for you.
It includes hands-on instruction on making matcha drinks and traditional sweets with a modern twist. Various experience packages are available, from quick tastings to full ceremonies. It is designed to be accessible to international visitors while maintaining traditional authenticity.
We, Smile Vista, will be happy to guide you to the matcha experience!
What is Smile Vista?
Smile Vista is a Japanese tour guide company that specializes in Tokyo guides. We understand that traveling in Japan can be challenging due to the language and cultural barriers. The train map can be too complicated to understand, and you may also spend more time queuing than traveling.
We are here to help you make the most of your time in Tokyo with an English-speaking guide. Contact us for more details - we look forward to meeting you in Tokyo!